Much like when the smartphone market became increasingly saturated, wireless leaders, including Verizon and AT&T, are now offering free or practically free tablets to customers who sign up for certain wireless service plans.
A recent trend revealed 61 percent of total monthly subscriber growth of the country’s top wireless carriers is due to tablets. Verizon specifically sold twice as many tablets as phones in the past 12 quarters, accounting for 68 percent of its monthly subscriber growth. Not to mention, without tablets, Sprint would have lost a significant amount of customers. In the past four quarters, Sprint lost 2.4 million monthly phone subscribers while adding 1.8 million on tablets.
It’s unclear the exact path of the tablet market. Consumer buying power remains somewhat of a mystery, but there are plenty of options for cheap devices.
As the tablet taps out, wireless leaders must search for innovative ways to create a demand for the device. Carriers say “the tablet push has just begun.”