SERI, R2 Solutions’ successor organization, recently added two new players to its electronics recycling movement.
The Current Leaders
Goodwill Industries International Panasonic
Greeneye Partners Wistron Corporation
Keep America Beautiful Sony America
What is SERI
R2 Solutions, the group that up until now has administered the R2 certification, dissolved to make way for SERI (Sustainable Electronics Recycling International). This new organization intends to open the door to safer handling of used electronics in developing nations.
While the vast majority of R2 facilities are located in North America and more developed areas across the globe, the shift to SERI seems to have been driven in large part by a desire among John Lingelbach, who led R2 Solutions, and other R2 leaders to influence policy and practices in less-developed nations.
R2 Leader Program
Soon after the dissolving of R2 Solutions, SERI announced the R2 Leader Program as a means to involve entities supporting the R2 certification and responsible electronics recycling and reuse. Companies who have been driving support for the R2 Standard now have an outlet.
As a leader and representative for the R2 Standard, each member will be expected to send end-of-life electronics to an R2-certified recycler wherever possible. Each also will sponsor a specific project in support of SERI’s broader “responsible recycling” cause, with potential projects including pilot recycling programs in developing countries.
RLSC, specifically, will provide additional input and guidance on electronics recycling issues, as well as encourage its member companies to either pursue an R2 certification, or partner with an R2-certified recycler.
According to a SERI press release, more than 540 facilities in 17 countries currently hold R2 certification, including all three of HOBI International’s locations.