This year marks the first year ever to see single-digit growth in the smartphone market. IDC reports overall smartphone shipments grew 9.8 percent, or 1.43 billion units, in 2015.
IDC expects smartphone sales to maintain a slow growth rate until 2019. It’s theorized that the small growth percentage is attributed to lower shipments from the Windows phone and other devices functioning on alternative platforms (other than iOS, Android and Windows).
In response to slowing smartphone sales, IDC also anticipates an increase in vendor trade-in programs and alternative financing opportunities, like Apple’s new iPhone upgrade program.
“As shipment volumes continue to slow across many markets, consumers will be enticed by both affordable high-value handsets as well as various financing options on pricier models,” said IDC’s Mobile Phones Research Manager Anthony Scarsella.
Android is expected to grow from 81 percent to 82 percent and a CAGR of 7.7 percent during the 2019 forecast period, remaining the front runner of smartphone shipments. Apple iOS follows with an anticipated increase from 14 to 15 percent and a CAGR of 6.5 percent and Windows with only 2 percent and a CAGR of 4.5 percent.