Everyone loves getting new electronics, but what most don’t realize is the dangers that result from the abundance of e-waste created and the hazards of improper disposal of electronics and batteries. Some electronics are manufactured with Lithium Ion Batteries, which are known to cause fires when damaged. Many Materials Recovery Facilities have been affected by these hazards, forcing them to close for repairs, which results in e-waste being transferred to landfills or incinerators. Not only do incidents like these affect the businesses, they also become a danger to workers and lead to property and equipment damage and/or destruction. As the world becomes more heavily influenced by technology, a growing need for e-waste education is emerging, and recently a new resource has been developed to help educate the public about proper e-waste disposal.
The Recycling Partnership’s Personal Electronics & Battery End-of-Life Management Guide was developed after a period of message testing and a successful campaign that resulted in a significant and sustained increase in proper battery disposal. Strategically beginning in November 2020, at the height of battery consumption for holiday decor and gifts, the campaign took place in Chula Vista, California, the second largest city in San Diego county. Two objectives were set for the campaign ending in January 2021. First, to inform residents about the hazards of batteries and personal electronics when discarded with the household trash. Second, to provide information on free, safe alternatives for electronic disposal including dropoffs at local household waste facilities and retail locations, as well as mail-in options. For the campaign, The Partnership used various communication outlets such as social media platforms, local media, The Partnership’s website, and digital and bus advertisements following its best management practices. Overall, while all methods of communication had some level of success, the highest recollection of messaging was found in the direct mail that the residents received, with 73% of residents recalling messaging from a mailer.
The campaign was overall found to be successful, resulting in the percentage of residents seeing messages about proper e-waste disposal doubling from November 2020 to February 2021, and an increase in the Chula Vista residents’ awareness of proper e-waste disposal. The city’s education increased the battery collection in the city’s household hazardous waste facilities, with three times more batteries collected than the previous year, which continues to increase even after the campaign’s conclusion.
E-waste disposition is not only important for the safety of the environment, but also for the health and safety of the public. IT asset disposition facilities like HOBI International Inc. prioritize the health and safety of clients, as well as the environment. HOBI specifically offers services ranging from data security and erasure, to reverse logistics while practicing safe and eco-friendly e-waste disposition.
For more information about our ITAD services call 817-814-2620, or contact HOBI at firstname.lastname@example.org.