2015 was not the year for tablets. IDC estimates overall tablet shipments reach 206.8 million, a 10.1 percent decrease from the 230.1 million tablets shipped during the year prior. Aside from the negative performance for the overall market, detachable tablet shipments reached 8.1 million, an all-time high.
Although being seen as the undisputable market leader, Apple has faced a year-over-year decline of negative 24.8 percent, but shipped 16.1 million devices during Q4 2015. Apple was followed by Samsung, who shipped 9 million devices, and proceeded Amazon with 5.2 million devices, and Lenovo with 3.2 million devices.
The overall decline in tablet shipments could be seen as a response to longer lifecycles. IDC explained the increase in shipments of detachable tablets, such as the iPad Pro, shows that more consumers are choosing to adopt detachables as a primary computing device.
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