Apple’s overall sales declined 4.4 percent during Q4 2014 to Q4 2015, but Samsung saw growth of 4.6 percent during the year. Samsung finished 2015 with 3.2 million end-user sales, whereas Apple finished with 2.2 million.
Gartner explained that smartphone market growth within the next five years will come from emerging markets, due to a shift to less pricey devices. If this prediction is true, Apple will need to figure out a new way to appeal to smartphone buyers to regain lost market share.
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