This year, a record amount of 1.5 billion purchases were completed on mobile devices on Black Friday and Thanksgiving. Adobe reports the 1.5 billion contributed to the overall $4.45 billion online purchases completed in this time period.
While the overall amount of online purchases during Thanksgiving and Black Friday has risen, the average amount of money spent per online order is decreasing. IBM reported the average amount spent on Thursday was $123.45, $1.80 less than 2014 and $8.55 less than 2013. While the amount per purchase has decreased, IBM notes smartphone shoppers actually spent more on their purchases this year. The average smartphone shopper spent $117.87 per order this year, 5 percent more than 2014.
Mobile devices comprised around 60 percent of all traffic during Black Friday. IBM reports that smartphones accounted for 46.7 percent of all shopping traffic and drove 23.9 percent of sales, and tablets accounted for 13.7 percent of shopping traffic and drove 16.1 percent of sales.
The popularity of mobile browsing and purchasing could be seen as response to increasing screen sizes, overall display quality and general convenience. As more retailers release online Black Friday deals, more mobile purchases will be made.