A new report from Flurry indicates overall app usage growth is finally slowing. The firm reported app usage grew 11 percent during 2016, a significant decrease from 2015’s growth of 58 percent.
Flurry defines app usage as users opening an app and the time spent using the application. While overall app usage growth slowed, time spent in apps grew 69 percent. Slowed growth and more time in apps indicates users are utilizing their favorite apps often instead of trying new additions to the app store.
Social and messaging apps saw the highest amount of growth, 44 percent, during 2016. Sports apps followed closely, growing 43 percent, and shopping applications finished third with 25 percent. News and Magazine application usage fell five percent during 2016, as well as gaming apps that fell 15 percent.
The end of 2016 also marked apps’ tenth birthday. As users become more particular in their app choices, new developers will struggle to introduce strong competitors.