LG is well established in the mobile, television and home appliance market, so it may not be a surprise to some that the tech giant released new laptop devices in the U.S. market this week. Laptop sales are notoriously competitive. For this reason, these devices will either be a major hit or miss.
The “gram series,” consists of three lightweight devices that host Windows 10. The devices are available for purchase at Microsoft stores and online through Amazon beginning at $899.
The largest device in the series is the LG gram 14 model, measuring 0.5” thick and 2.16 pounds, lighter and thinner than the MacBook Air. The 14 model runs on Intel’s i7 processor and operates on 8GB of RAM and 256 GB of storage. This device begins at $1,399.
LG’s success in other markets could be an indicator of high-quality devices, but not necessarily an indicator of successful market penetration. Although LG has had major success with other entertainment and household appliances, the laptop market could be an entirely different environment for the company.
LG’s performance this quarter will be indicative of more or less laptop device releases in the future. High sales could mean more laptop variety and low sales could mean the gram series are the only LG laptops we see.