Earlier this year, Apple announced 2017 as the official 10-year anniversary of the iPhone. Apple originally revealed the device during January 2007, and the device became available to the public for purchase during June 2007, marking this month as the 10-year anniversary of purchasing iPhones.
The iPhone set a precedent for modern smartphone design. Before the device, users were unable to multitask on their devices, much less use the Internet, make phone calls and receive text messages at once. The device’s innovative design served as an example for other manufacturers for years to come.
The iPhone not only set a precedent for device design, but began to morph multiple markets. Gum sales have fallen 15 percent since 2007, since users are now focused on their screens in check-out lines instead of impulse buying magazines and candy. The iPhone also created a new market – the application market. When Apple initially introduced the App Store, there were only 500 apps available. Since its introduction, the App Store has grown to more than 2 million iOS applications.
The most notable change is Apple’s overall performance. Apple, who Recode calls the “world’s most valuable company”, was valued $19 billion during 2006, and has since grown to $216 billion, with the iPhone driving 63 percent of sales.
Apple enthusiasts everywhere are waiting to see what the 10-year anniversary iPhone will bring. Apple has indicated the anniversary device will have significant design changes, and new capabilities, including AR/VR. The 10-year anniversary device has the opportunity to follow in the first-generation iPhone’s footsteps and set a new precedent for smartphone design.