This year, Apple chose not to announce first-weekend iPhone sales following the release of the 7 and 7 Plus. While the majority of analysts estimate the iPhone 7 and 7 Plus have performed well in the market, many are questioning whether this is merely a bridge period before Apple’s 10-year iPhone anniversary device release next September.

Gene Munster, an analyst from Piper Jaffray, estimated 14.3 million units were sold during the iPhone 7 opening weekend, a 10 percent increase from the iPhone 6S last year. In addition to the opening weekend’s turnout, Nomura estimates Apple will sell 78 million iPhones during the December quarter.

In light of Samsung’s battery malfunction, and the upcoming holiday season, iPhone 7 and 7 Plus sales may continue to rise. While the turnout for the 7 may be stronger than many analysts anticipated, Apple may not see a substantial increase in sales until the release of the 10-year anniversary device next September.