Sanrio, owner of Hello Kitty, reported a database containing 3.3 million users’ information was compromised. The sites that were affected by the breach include hellokitty.com, mymelody.com and sanriotown.com. It is unclear how the breach was conducted at this time.
Sanrio’s sites are popular among children and teenagers. This is the second high-profile data breach affecting a younger demographic, following the VTech information breach in November 2015. The compromised data included username/password information, birth dates, and password reset questions and answers.
The Sanrio and VTech data breaches are a reminder that no demographic is safe from an information attack. For this reason, it’s encouraged that parents and children use extra discretion when storing financial information on these websites.