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A new survey commissioned by Greenpeace highlights the new shift towards longer mobile lifecycles, and the need for a more reliable mobile repair infrastructure. The survey, titled the Greenpeace Mobile Survey 2016, was conducted by Ipsos MORI, and interviewed 1,000 respondents in the U.S. over the course of two months.
The majority of responses to the survey questions indicated that U.S. citizens are looking to hold on to their mobile devices for longer than ever. 54 percent of respondents answered agreed to a question asking if they could “live without changing phones less often than they currently do,” and 66 percent of the respondents indicated their old device is still in working condition after they upgrade. Along with the majority indicating that they are willing to hold onto mobile devices longer, 62 percent agreed manufacturers release new versions of devices too frequently.
These responses add validity to the growing mobile device lifecycle. Consumers are no longer looking to upgrade to the newest, flashiest device. 94 percent of respondents indicated that when considering a new smartphone it is important that the device is “built to last.” Instead of following trends, consumers are looking for sustainable devices that will last more than the typical one-year upgrade cycle.
To read the entire Greenpeace survey, visit here.
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