Earlier this month, Apple announced device upgrades customers can expect in the iPhone 7. The official device launch is set for the traditional month of September, but there is significantly less consumer excitement following the newest version of Apple’s flagship device.
Overall iPhones shipments have fallen for the past two quarters. Apple sold 40.4 million iPhones in Q2 of 2016, a 7.1 million decrease from the 47.5 million sold in Q2 2015. Consumers are now holding on to smartphones longer than ever, instead of upgrading as soon as a new device launches, leading to slowing iPhone sales.
While this is discouraging news for manufacturers, decreasing device upgrades is a positive turn of events for sustainability. The lack of desire for smartphone upgrades is increasing the overall mobile device lifecycle, and building the foundation for a sustainable electronics ecosystem.