Apple is anticipated to release three new iPhones this year, rumored to be the iPhone 7s, iPhone 7s Plus and what was thought to be the iPhone 8, the 10-year anniversary device. But, new rumors indicate Apple is differentiating the 10-year device from the new 7s release, and may be calling it the iPhone Edition.
The iPhone 7s and 7s Plus models are expected to have 4.7-inch and 5.5-inch LCD displays, but the 10-year device is rumored to have a 5.8-inch OLED display with an all-glass panel. The 7s devices are expected to be revealed near Apple’s September event, but the iPhone Edition may be revealed later in the year.
Apple’s delayed release of the iPhone Edition is thought of not only as an effort to differentiate the device from the traditional numerical branding, but also as a way to buy time to perfect the features, including augmented reality and laser scanning capabilities. Postponing the iPhone Edition release may also be a way to run both device releases smoothly, so that the iPhone 7s devices are not overshadowed.