Could yet ANOTHER Apple iPhone be hitting the market in the next few months? As eager consumers start to break in the newly released iPhone 5, there has been talk of releasing a less expensive version of the iPhone. Analysts say this is what will save Apple in the future. Within the past couple years the company’s presence in the smart phone shipment market has declined from 23% to 14.6% worldwide.
To help recapture its market share, Apple is predicted to release a more affordable version of the iPhone, but it will not be like any other previous model. To save costs, the casing of the phone will either adopt plastic for its’ casing or use a mixture of plastic and metal, with the interior metal parts visible from the outside of the casing. Apple is debating implementing a scrap plan. This plan will take the recycled parts of the older iPhones to be used on the more affordable design making it easier to disassemble for future recycling plans. Apple has begun to quietly advertise their recycle program once again, which, typically in the mobile world, is the start of marketing a new release. Apple partners up with a third party reverse logistics company, similar to HOBI International Inc. to assist in the recycling of their phones. Although, the Electronic Product Environmental Assessment Tool (EPEAT) registry previously verified that Apple’s design directions for their slim smart phones as well as some of their other electronics were not exactly “designed for disassembly.”
An environmentally conscience organization will implement a design for disassembly strategy for their electronics. This means they ultimately keep the end in mind to diminish e-waste. If a product is designed for disassembly, its’ components can easily be taken apart for repair, maintenance and most importantly recycling. The worst of Apple’s products to display this strategy is the Retina MacBook Pro with its’ strong glue used to fasten the battery to the casing. This original engineering of the design was made to create extra “thinness” to the product.
IT asset disposition companies like HOBI International Inc. are leading the mobile asset disposition (MAD) program to date. Since the mobile market is surpassing the other electronic markets, these companies ensure proper data erasure and responsible recycling of the products. Be sure your used mobile device is not contributing to the Earth’s growing e-waste issues.
While the anticipated Apple iPhone won’t exactly “break the bank” for some, we expect it to be designed for disassembly and kept out of the local or overseas landfills.